# A coworking CRM that closes its own tours.

Pipeline kanban, auto-enrichment, tour booking that lands on your real calendar, and conversion analytics that point to which marketing actually works. No more shadow spreadsheets for inbound.

## 01 — Capability

### Three primitives. Every inbound lead.

Built specifically for coworking sales — tours, day passes, multi-seat companies. Reads the same member directory as the rest of the product, so converted leads land in the right tenant on day one.

- **Pipeline kanban**  
  Drag-to-move stages. Each card carries the lead, the contact, the booked tour, and the deal size. Filter by source, by stage age, by owner.

- **Auto-enrichment**  
  Drop a domain or email — get headcount, industry, LinkedIn, Crunchbase, fit score. Refreshed weekly. No paid Clearbit seat required.

- **Conversion analytics**  
  Tour → trial → member, broken down by source. See which Google ad or referrer is paying for itself, and which is burning your budget.

## 02 — Pipeline view

### Every lead. Every stage. One glance.

Drag a card from Qualified to Tour scheduled, and the system books the tour against your real calendar. Drop to Converted, and the company + member rows are created with the right billing tier.

**Pipeline · North Quay · May 2026**  
**30 active leads**

- **New**  
  - **DR**  
    - Daniel Reyes  
    - Mercer & Co.  
    $2.4k/mo  
    Inbound · web form  
  - **SP**  
    - Sara Patel  
    - Tide Labs  
    $1.6k/mo  
    Referral · Lina P.  
  - **ML**  
    - Marcus Lee  
    - Glanbia (NZ)  
    Day pass  
    Walk-in

- **Qualified**  
  - **MK**  
    - Mei Kobayashi  
    - YC W26 founder  
    $3.2k/mo  
    Fit score 92  
  - **OA**  
    - Onyeka Adams  
    - Briar HQ (expansion)  
    $5.8k/mo  
    Fit score 88  
  - **FB**  
    - Felix Brun  
    - Mercer & Co.  
    $2.4k/mo  
    Fit score 84

- **Tour scheduled**  
  - **AE**  
    - Ada Eze  
    - Briar HQ  
    $1.2k/mo  
    Tour · Thu 14:00  
  - **YT**  
    - Yuki Tanaka  
    - Tide Labs  
    $960/mo  
    Tour · Fri 10:30  
  - **IN**  
    - Iris Nakamura  
    - Indie  
    $240/mo  
    Tour · Mon 16:00

- **Converted**  
  - **HF**  
    - Harper Flynn  
    - Tide Labs  
    $3.6k/mo  
    Closed May 18  
  - **JC**  
    - Jordan Cho  
    - Briar HQ  
    $2.8k/mo  
    Closed May 20  
  - **AR**  
    - Anya Rivera  
    - North Quay co.  
    $1.4k/mo  
    Closed May 21

## 03 — Touring funnel

### Where the funnel leaks. Where the funnel converts.

Conversion rates at every stage, with deltas vs last month. Tour show-up rate is the most-watched number for any coworking ops lead — we surface it on the dashboard, not in a quarterly report.

- **248+12.4%**  
  last 30 days
- **86+3.1%**  
  35% of inquiries
- **71−2.0%**  
  83% show-up rate
- **29+5.6%**  
  41% of showed

> Tour show-up dropped 2pp this month. 9 of the 15 no-shows came from leads that booked < 48h ahead. Consider an auto-reminder 24h + 2h before scheduled tours.

## 04 — Enrichment

### Type a domain. Get a company.

Drop “mercer.co” into a lead and the AI builds out the company profile — industry, headcount, LinkedIn, news mentions, Crunchbase funding round. Refreshed weekly. Audit trail per field.

- **No paid Clearbit seat**  
  Built in. No per-lookup billing.
- **Refresh weekly**  
  Headcount and round size drift fast — we keep up.
- **Per-field audit**  
  See where every field came from, and when it was last verified.

**Company profile · auto-built**  
Enriched 2m ago  
**M**  
**Mercer & Co.**  
mercer.co · Auckland, NZ  
Operations consulting for hospitality groups. Founded 2019. Series A ($8.4m, Mar 2025).

Fit score 92  
- Headcount 42 (LinkedIn)  
- Industry Consulting · Hospitality  
- Funding Series A · $8.4m  
- Founded 2019

Operator  
> “Our sales-ops contractor was costing us $4k a month and a Notion that nobody updated. The LiteHQ pipeline replaced both. The auto-enrichment alone gave back four hours a week of cold-research time.”

## Stop losing leads in spreadsheets.

Import from HubSpot, Pipedrive, or any CSV. Watch the AI back-enrich your full history in under an hour. Zero seat fees.